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Highlights for the year
Last year I reported to you under the heading “building
the path to growth”. Having built that path, Engin is
now at the threshold of an exciting period of accelerated
growth.
Engin moved rapidly throughout the year to June 2006, achieving
key business, operational and subscriber milestones. We have
capitalised on distribution channels, launched into the SME
segment, developed new products and acquired over 39,000 paying
subscriber lines.
Subscriber growth was an astounding 573%, climbing from 5,800
paying subscriber lines at the start of the year to 39,000
at 30 June 2006. New subscriber lines are being added at a
rate of 4,000 to 5,000 per month. This is driven by our high
quality network, our commitment to customer service and technical
support, ability to offer a compelling telecommunications
alternative, with an array of features and wide geographic
coverage. We now have approximately 50,000 paying subscriber
services. With a market share of over 40%, Engin leads in
the Australian internet telephony market.
Outstanding revenue growth of 460% from $1.5million in June
05 to $8.6million in June 06 was largely driven by marketing
and public relations efforts and relatively little advertising.
Over that time, costs, particularly customer management costs
per subscriber, continued to fall. Financial results are dealt
with in greater detail in the Finance Report.
The strong subscriber line growth achieved at the end of the
financial year, resulted in some customer service challenges
in June. The issues have now been addressed. We have scaled
up technology and staff to cater for ever increasing volumes.
The improvements have reduced our customer service handling
times by 30% and seen our “call abandoned” rates
drop to virtually zero. This does not mean that we have become
complacent. We know there are still improvements to be made,
particularly in the area of customer self service. This is
something that we will be focussing on over the next 12 months.
In May 2006 we entered into a groundbreaking agreement with
Intel. We worked with the company to emed the Engin phone
service into Intel’s chipset and PC card. For consumers,
this means that when they buy their computer from a reputable
PC vendor, it will be embedded with a phone jack into which
they can plug their existing handset and start using the Engin
service straight away. This is cutting edge, innovative technology
which opens up a whole new cost effective distribution channel
for Engin. Optima was the first PC manufacturer to take on
this initiative in Australia and through our relationship
with Intel, we are developing opportunities with other PC
manufacturers in our region.
We are continuing our work to bring internet telephony to
mobile phone users. This will enable cost conscious consumers
and businesses to make internet based telephone calls from
their mobile handsets at home, office, hotel or any Wi-Fi
enabled area, facilitating a one device solution to their
telephony needs and potentially slashing their mobile spend
in half. This is expected to greatly accelerate the uptake
of internet telephony.
Engin’s products and services are conveniently available
nationally through retail outlets, alliance partners, independent
dealers, broadband providers, and directly via our self-serve
website and call-centre. Engin’s strategic relationships
are a key differentiator of our business. Our relationships,
be they with customers, staff, suppliers, vendors, retailers
or distributors are based on mutual understanding, trust,
respect and above all, a common vision of the future. Without
the efforts and support of all we would not have been able
to achieve what we have to date. In the 12 months to 30 June
2006 we have grown our network of wholesale partners to 20,
our retail outlets to 1,000 and our reseller outlets to 700.
Over the last 12 months we have seen a widespread adoption
of our unique co-branded supplier retailer model. Our retailers
manage consumer sales with Engin acquiring a subscriber each
time a product is sold, providing an incredibly cost effective
channel to market.
Engin’s national distribution channel, which includes
Dick Smith Electronics, Harvey Norman, Tandy, Big W, Leading
Edge Electronics, Officeworks and Harris Technologies, has
played a vital role in establishing and building Engin’s
footprint across Australia.
Our alliance based integration means access to cutting edge
technology, a better and wider service offering for our customers
and effective growth opportunities for our business which
open the prospect of great returns for our shareholders.
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